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About Zii Summit 2009

Creative and ZiiLABS Showcase Green Solutions
for Developers at Zii Summit 2009, China


The Complete Suite of Zii StemCell Computing Powered
Developer's Solutions and Services Will Give Partners Tools
to Turn Ideas Quickly into World Class Products
for a Sustainable Planet
Our Mission
Sim Wong Hoo, inventor of Sound Blaster® - which has sold over 400 million units worldwide - and Hock Leow, the President of ZiiLABS, will lead a team to China to forge a strong partnership with China's developers, innovators and entrepreneurs. Together, they will explore - using the Zii Plaszma Platform - how developers can bring high quality, eco-friendly products rapidly to market to create a greener planet.
Our Investment
Developed with an investment cost of US$1 billion, the revolutionary StemCell Computing powered Zii Plaszma Platform is a powerful complete ecosystem solution for developers.
Our Value: A Ready Solution
Beginning with chip, board and platforms (both Zii Plaszma and Android Operating Systems are supported), to products and services, the Zii Plaszma Platform frees innovators from the tedious, costly complexity of hardware and software development to create energy efficient, high performance 3D and HD products quickly and cost effectively.
Our Hardware Ecosystem: OEM & ODM Ready
A range of OEM-ready Zii Powered devices will be showcased - powered by ZiiLABS ZMS-05 and ZMS-08 media-rich application processors. Each chip meets a unique market need. The ZMS-05 is an energy efficient chip for the mass market, while the ZMS-08 is designed for media-rich power hungry handheld devices. The line-up of devices on display includes a Mobile Phone platform, a Video Conferencing Device, a Web-Box, a 360o Multi-View Camera System, ultra high-performance Speakers, and a Piano Keyboard for the PC.
Our Service Ecosystem: Entertainment, Education, Communication Enabled
A sneak preview of the full suite of Zii Services will be unveiled - showcasing advanced content capabilities. Zii Services is the ideal solution for content and OEM partners, giving them the potential to create future entertainment and education solutions. The highlight of the Zii Services suite is ZiiMeet, the Next Generation Video Conferencing System. ZiiMeet is a scalable Multi-Purpose, Multi-View, Multi-User, Multi-Platform, Multi-Medium, Multi-Party collaborative system. This flexible system gives partners a huge potential for business opportunities!
Our Partnership Strategy: A Win-Win Synergy
We are committed to the success of our partners and have invested over US$1 billion to build the most flexible, scalable and power efficient range of developer’s building blocks to enable them to create world class products. Partners can take advantage of the Zii Plaszma Platform and its various modules backed by state-of-the-art technologies, brand equities and award-winning product industrial designs to bring a range of high quality and low cost products rapidly to market.
Our Vision: A Global Community. A Sustainable Planet.
We believe that through the StemCell Computing Revolution, there is a great potential to create an extravagant networked world that will transform the way we live - a world where High Definition Video Conferencing on demand, and computers that run on a single watt, will be the norm. It will lead to future generations becoming a truly global community, truly living on a sustainable planet.


Event Highlights
Main Event
You will learn how to:
  • OUTSMART and beat the system. The Product Development cycle - or the 'system' - is a costly, lengthy and tedious process, but with the Zii Plaszma Platform, you can skip past all that!
  • LEVERAGE on the Zii Plaszma Platform and its various modules backed by state-of-the-art technologies, brand equities and award-winning product industrial designs to bring a range of high quality and low cost products rapidly to market.
  • MARKET your products effectively. Partners will be introduced to Zii technology, platforms, products, services, content, and the entire Zii ecosystem, as well as a comprehensive e-commerce, branding and marketing system - a system designed to give innovators the means to radically increase the effectiveness of their market reach to their customers.
You will get a chance to:
SYNERGIZE with business and content partners who have similar goals and interests as you and discover how you can complement each other's strengths by forging strategic alliances.
Products & Services Showcase
Zii Services
Zii Services is the ideal solution for content and OEM partners, giving them the potential to create future entertainment and education solutions. For content partners, Zii Services gives you the platform on which to place your content. For OEM partners, Zii Services offer you content that transforms your product into a compelling value proposition. The highlight of the Zii Services suite is ZiiMeet, the Next Generation Video Conferencing System. ZiiMeet is a scalable Multi-Purpose, Multi-View, Multi-User, Multi-Platform, Multi-Medium, Multi-Party collaborative system. This flexible system gives partners a huge potential for business opportunities!
Zii Powered Devices
A range of OEM-ready Zii Powered devices will be showcased - powered by ZiiLABS ZMS-05 and ZMS-08 media-rich application processors. The line-up of devices on display include: a Video Conferencing Device, a Web-Box, a 360o Multi-View Camera System, ultra high-performance Speakers and a Piano Keyboard for the PC. But the highlight of our devices line-up is our Mobile Phone platform. ZiiLABS ushers in a new era of explosive high definition 3D with the Zii Optimized Android Phone platform. The Zii Optimized Android Phone platform gives developers the chance to use the familiar Android OS, but with a difference. Harnessing StemCell Computing Technology found on the ZMS-05 Media Rich Processor, Android is now super-charged with seamless 3D graphics and High Definition video playback performance.
  • Phone with Fully featured Android Platform
  • OpenGL ES 3D graphics
  • 1080p HD video output
  • Accelerated video, graphic and imaging
  • Full integration with SurfaceFlinger
  • High Quality Audio
  • Enhanced User Interfaces
  • Image Processing
  • Accelerated Web Browsing
ZMS-08 Media Rich Applications Processor Chip
ZiiLABS Introduces ZMS-08 - the World's First 1080p Blu-ray Quality Handheld Media Processor.
  • New ZMS-08 StemCell Processor Offers Faster, Lower Power Single Chip Solution
  • Full H.264 HD 1080p Video Playback
  • 720p Video Conferencing
  • OpenGL ES 2.0 for X-Fi Audio and 1GHz ARM Cortex Application Acceleration
About Keynote Speakers
Sim Wong Hoo is the creator of Sound Blaster® - which has sold over 400 million units worldwide - and is the Founder, Chairman and Chief Executive Officer of Singapore-based Creative Technology Ltd., the world's leading provider of digital lifestyle entertainment products and peripherals for personal computers. Sim founded Creative Technology way back in 1981 to realise his vision of building a personal computer that could talk, sing and play music, besides crunching numbers. He believed that the PC should become more effective and human-like by incorporating sound, video and multimedia technology. Today, Sim's effervescent spirit continues to forge new paths in technology and innovation, but this time with a marked difference - he has been emboldened to combine the Green Revolution with technology. His dream is to rehabilitate the earth and create a sustainable planet for future generations to come. To fufill this dream, he founded ZiiLABS with its revolutionary StemCell Computing Technology. Sim believes that through the StemCell Computing Revolution, there is a great potential to transform the way we live, and help mankind move forward towards a greener planet. It will lead to a truly global community, truly living on a sustainable planet for generations to come!

Sim's Vision : Changing The World with Creative Cutting-Edge Technologies
1981 Founded Creative Technology with US$6000.
1986 Creative rolls out the World's First multilingual, multimedia PC named Cubic CT, 5 years ahead of the whole world.
1989 At Comdex in November, the World's First Sound Blaster® audio card was launched and instantly became a world-wide industry standard and a runaway success.
1991 Creative rapidly launches a Multimedia Upgrade Kit for Microsoft Multi-Media Windows, SoundBlaster Pro, as well as a cost effective proprietary high performance CD-ROM drive, helping Microsoft secure its leadership in the Multimedia computer market.
1993 Sim is presented with Singapore's most prestigious "Businessman of the Year Award 1992" by Senior Minister Lee Kuan Yew.
1998 Sim receives Singapore's "Businessman of the Year Award 1997" for the second time. The award recognises Sim's efforts in restructuring Creative Technology to sucessfully reinforce its position in the ever changing PC Multimedia Industry.
2000 The precursor to the ZEN is born: the NOMAD Jukebox - the World's First Hard Disk Media Player that included the ubiquitous ZEN Patent.
2001 Sim is presented with the International Trade Award 2001-2002 - a national award in recognition of Creative Technology's significant contribution to Singapore's international trade. This year also sees Fortune Magazine honouring Sim as one of its "Asia's Businessman of the Year".
2002 The World's First ZEN Media Player is launched, beginning an award-winning range of feature-rich ZEN Media Players - three of its players won the Best of CES award from 2004 to 2006 in their respective categories, with one winning the overall award. ZEN Media Players were also awarded the prestigious Red Dot Industrial Design Award.
2002 Sim becomes Chairman of THX.
2003 3DLABS is acquired into the Creative Technology fold. The journey begins to harness 3DLABS high-end graphics chip technology for use in portable devices. The result is the creation of the Zii Plaszma Platform in 2008.
2005 Due to his influence, Sim is instrumental in bringing Lucasfilm Animation to Singapore to set up a studio - effectively putting Singapore on the world map as Asia's centre for world class animation. Creative Technology launches Sound Blaster X-Fi Technology, once again raising the bar for the standards of digital audio and vastly improving the user experience for the enjoyment of digital entertainment.
2006 Apple licenses the ZEN Patent, used in most major smart phones and MP3 players - including the iPod and iPhone.
2009 StemCell Computing and the Zii Plaszma Platform is launched at CES. Creative is once again pioneering in another new market - spearheaded by the StemCell Computing Powered Zii Plaszma Platform.


Hock Leow is the President of ZiiLABS (a subsidiary of Creative Technology). Mr. Leow joined Creative Technology in 1993, and has been its Chief Technology Officer since 1997. From 2002, he assumed responsibility as the President of 3DLABS, now known as ZiiLABS. Mr. Leow has worked for Intel and Tektronix in various capacities and has served on the boards of many high technology companies. Mr. Leow holds both a Bachelor and Masters of Science in Electrical Engineering from Stanford University in the US.
Media Gallery
Video | Photos

 

Zii Academy

Zii EGG SoundFont Synthesizer

Project Neutron

Project Turtle

Hermes

Zii Trinity

Zii EGG 3D Games

Zii EGG 3D User Interface

Zii EGG 3D GPS

GrandEye IP Camera

Project Web Box

Project LionFish
Program Overview
Day 1 • 1 Dec 2009 (By invitation only)
12.30 - 1.30pm Tea Reception
Arrival and Registration of Guests
1.30 - 3.30pm Welcome by Emcee
Keynote Speech by Mr. Sim Wong Hoo, Founder & CEO of Creative Technology
3.30 - 4.00pm Q&A Session
4.00pm Exhibition Commences
4.00 - 4.30pm Break (Tea Reception)
4.30 - 5.00pm ZiiLABS - The Birth of the StemCell Computing Revolution
The Journey from 3DLABS High End Graphics Chip Technology to the Plaszma Platform
Presenter: Hock Leow, President of ZiiLABS/President of 3DLABS/CTO of Creative Technology Ltd
5.00 - 5.30pm Zii Services - Communication, Education and Entertainment Enabled
Introducing the ZiiLife platform and Internet applications that bring value to Zii Powered Products
Presenter: Lim Seh Eing, Director, Internet Services
8.00pm Exhibition Ends
Day 2 • 2 Dec 2009
10.00am Exhibition Commences
10.00 - 10.30am Zii Media-Rich Application Processors
Your Software Defined Silicon for Unparalleled HD & 3D Performance Applications!
Presenter: Hasan Gadjali, Vice President of ZiiLABS, Sales & Business Development
10.30 - 11.00am Experiencing HD Video with StemCell Computing Technology
Flexible Processor Elements Deliver Ultra Energy Efficient, HD Video Performance
Presenter: Krister Wombell, Principal Software Engineer
11.00 - 11.30am State-of-the-Art Mobile 3D Graphics Technology
Empower Your Mobile Devices with State-of-the-Art 3D Graphics
Presenter: Jon Kennedy, Principal Software Engineer
11.30 - 12.00pm The Flexibility of Plaszma Operating System Platform
Insights into Application Possibilities for Mobile Devices and Set Top Boxes!
Presenter: Lee Teck Chee, Chief Software Officer
12.00 - 1.30pm Lunch Break
1.30 - 2.00pm Zii Powered Android Platform
‘Super Charging’ the Android Platform with Zii StemCell Computer Processors!
Presenter: Phil Huxley, Android Lead
2.00 - 2.30pm Zii Meet - Next Generation Video Presencing
Multi-Purpose, Multi-View, Multi-User, Multi-Platform, Multi-Medium, Multi-Party Video Conferencing
Presenter: Steven Zhou, Software Manager, Internet Services
2.30 - 3.00pm Zii Audio Technology - SoundBlaster, X-Fi, and Beyond
Empower Mobile Devices with the Sound Blaster Audio Standard
Presenter: Xu Jun, Director of Signal Processing
3.00 - 3.30pm The Future of Learning - Virtual Classrooms
Presenter: Dr. Li Hui Qin, CEO of Creative Knowledge
3.30 - 5.00pm Closing Speech and Q&A Session
By Mr. Sim Wong Hoo, Founder & CEO of Creative Technology
6.00pm Exhibition Ends
Who Should Attend?
Who Should Attend?
Designed for GMs, CTOs and Key Decision Makers
of SMEs and Start-ups, this summit will show you how you can quickly innovate and profit using the Zii Plaszma Platform to open new business opportunities and diversify business portfolios.
Why Should I Attend?
Identify money making opportunities
from our keynote speakers who will share with you strategies from their wealth of experience to empower you to be profitable even in today’s adverse economic climate.
Be inspired to develop compelling applications
using the Zii Plaszma Platform - a powerful, flexible, and scalable energy efficient open standard platform that allows you to quickly create compelling media-rich devices which support an extensive range of applications which you can bring to market under your own brand.
Location Map



Address:
Futian Shangri-La, Shenzhen
4088 Yi Tian Road
Futian District
Shenzhen 518048
China
  1. Yi Tian Road Bus Stop (Buses: 38, 64, 76, 235, 371, 374)
  2. Yi Tian Road Bus Stop (Buses: 15, 64, 71, 73, 76, 80, 235, 374)
  3. Coco Park MTR Station (Line 1)
  4. Exhibition Centre MTR Station (Line 4)
  5. Sheraton Shenzhen Futian Hotel
  6. Marco Polo Shenzhen Hotel
  7. Investment Building Hotel
  8. Golden Central Hotel




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